Cognitive Empowerment for Every Mind, Every Moment.

Discover how our innovative solutions can enhance your cognitive abilities and improve your daily life.

The Mental Health Crisis

Modern and Scalable Solutions Remain Out of Reach

1 in 8

Globally, 970 million people live with mental health disorders, like anxiety and depression.

(Source: WHO)

42%

Nearly 42% of Americans with mental health needs cannot afford care.

(Source: NAMI)

The Challenge

Source:

Unreliable Apps

Of over 20,000 mental health apps, just 2% are backed by clinical evidence.

Limited Effectiveness

Meditation and yoga reduce anxiety and depression by only 10–20%.

Gaps in Innovation

Many mental health breakthroughs remain inaccessible due to the lack of affordable, practical tools.

Our Opportunity

The Mental Health Crisis

Modern and Scalable Solutions Remain Out of Reach

$181B → $330B

The mental wellness market is projected to grow from $181 billion (2022) to $330 billion (2027), with a CAGR of 12.3%.

Source: Global Wellness Institute

Key Drivers of Growth

Convergence of Mental Wellness and Neuroscience

  • Innovative, science-based opportunities.
  • High potential for neuroscience wellness tools.

Global Wellness Economy

  • Valued at $6.3 trillion in 2023, spanning mental health, fitness, and personal care
  • A massive TAM for wellness-science solutions

Meditation Market Surge

  • From $7.41 billion (2023) to $28.80 billion (2031), with a CAGR of 18.5%
(Source: Data Bridge Market Research)

Increasing Adoption

  • In 2022, 17.3% of U.S. adults practiced meditation, reflecting growing demand for mindfulness tools
(Source: NCCIH)
Total Addressable Market (TAM)

$6.3T

Global wellness economy

Serviceable Addressable Market (SAM)

$330B (2027)

Mental wellness market, $181B (2022) → $330B (2027)

Serviceable Obtainable Market (SOM)

Huge

Neuroscience wellness solutions capturing growing demand

A Brand-New Framework

Our Groundbreaking Approach

Mind-Heart-Body Cognitive Training

Unified approach combining neuroscience and the latest research

Daily Practice

Real-time EEG feedback guides
Real-time EEG feedback guides

4 Cognitive Shifts Training

Phased, science-based cognitive shifts
For creativity and flexibility.

Enhanced Meditation

Deep focus and relaxation optimization
via EEG-enhanced meditation

Core Theory

Focused
Attention

  • Prioritize needs and interests
  • Achieve clarity and purpose

Emotional
Balance

  • Disarm emotional triggers
  • Maintain resilience under pressure

Creative Imagination

  • Foster innovative thinking
  • Generate collaborative solutions

Compassionate Empathy

  • Expand empathy beyond self
  • Build meaningful relationships

Core Pathways

Unlocking Focus, Resilience, Learning, and Creativity Through Neuroscience

Our solution uses neuroscience to optimize mind and body, boosting cognitive and emotional growth for peak performance.

Key Pathways to  Cognitive and Emotional Excellence

  • Shifting Brain Networks
  • Increasing Heart Rate Variability (HRV)
  • Activating the Parasympathetic Nervous System
  • Enhancing Neuroplasticity
  • Generating Gamma Synchrony
Unique Product Composition and Feature Set

When Neuroscience Meets AI APP

Core App Functionality

  • Accessible to all, no extra hardware needed
  • Includes guided training, mindfulness, and daily practices
  • Powered by advanced AI for a seamless experience

Optional EEG Sensor Integration

  • EEG sensor for enhanced feedback and precision
  • Real-time brainwave tracking for personalized insights
  • Tailored recommendations to optimize training

Real-Time EEG in Action

Immersive Visualization
Enhanced Engagement
Mind-Control Scenarios

AI Capabilities &
Data-Driven Personalization

Intelligent Interactions

Powered by LLMs for guidance, progress tracking, and personalized suggestions

Adaptive Audio-Visual Content

AI-generated music and visuals create calming, immersive experiences to boost relaxation and focus

Personalized Insights

Combines analytics and user data for personalized training and feedback

Dynamic Personalization

Adapts exercises in real-time to match user progress and goals

Why This Matters
Combines neuroscience and AI for a personalized, effective solution.
Professional insights made accessible and scalable for all.
Value Proposition

Moving Beyond a One-Size-Fits-All Approach

Our product redefines wellness with personalized, adaptable experiences tailored to each user’s needs

Individualized Training

  • Tailored exercises using real-time EEG data and user goals
  • Adjusts focus and difficulty to match progress

Dynamic Feedback Loops

  • Real-time EEG feedback for effective, personalized practices
  • Adaptive progression avoids overwhelm or under-challenge

Customizable Features

  • Flexible meditation styles, tasks, and modules to match preferences
  • Adjustable intensity, session duration, and themes

User-Driven Insights

  • Goal-setting tools and dashboards to track progress
  • Actionable insights to keep users motivated

Cultural & Contextual Sensitivity

  • Embraces diverse practices to suit cultural & individual needs
  • Adapts to lifestyles and challenges.
A Profitable and Scalable Model

Moving Beyond a One-Size-Fits-All Approach

Our product redefines wellness with personalized, adaptable experiences tailored to each user’s needs

Subscription Fee
$10
/month
  • Full access to AI-driven cognitive training and mindfulness tools.
  • Daily guided practices and personalized training plans.
  • Progress tracking with actionable insights.
Optional EEG Sensor
$300
/device + $8.33/month
  • Enhance your experience with real-time brainwave monitoring.
  • Receive tailored feedback and advanced personalization.

Breakdown

Revenue per User:
  • $10 (Subscription)
  • $8.33 (EEG hardware amortized)
Costs per User:
  • $8.33 (content, support, operations)
Net Profit per User per Month:
  • $10

(With long-term costs approaching zero due to economies of scale and operational optimization.)

How Cognia Outshines the Rest

Feature
Mindfulness Apps
Neurofeedback Hardware
Cognia.Me
Accessibility
✅ Easy to use
❌ Expensive and niche
✅ Affordable and inclusive
Integration of Mind-Heart-Body
❌ Limited to mental training
❌ Focus on cognitive states
✅ Comprehensive approach
Personalization
❌ Generalized tools
✅ Device-specific optimization
✅ AI-driven
Cost-Effectiveness
✅ Low subscription fees
❌ High one-time cost
✅ Affordable with optional add-ons
Daily Real-Life Impact
❌ Minimal real-world guidance
❌ Limited practical applications
✅ Guided daily practices
Scientific Backing
❌ Minimal evidence
✅ Strong neuroscience basis
✅ Neuroscience + AI synergy

Competitive Landscape

Market Leaders

  • Sensei

    Neuro feedback & near-infrared light for cognitive enhancement.

  • Muse

    Meditation headband for mindfulness and relaxation.

  • Alpha Beats

    Neurofeedback and music for mental training.

  • Mendi

    Brain training games for prefrontal cortex activation.

  • Neuro Vizr

    Light and sound therapy for brain health.

Interactive Brain Tracking

  • Neurabl

    Al-powered headphones for focus tracking and training.

  • Pison

    Neurotech wristband for athletic performance measurement.

High-end Platforms

  • Neurocity

    Advanced BCI headset for programmers and researchers.

  • Mudra Orion

    Wristband for gesture control in Al environments.

  • Cognition

    Brainwave headsets for platform navigation.

Unlocking Negotiation Excellence
with Cutting-Edge Science

Practical
Skills

Manage emotional triggers, stay focused under pressure, and use creativity to generate solutions.

Fusion of Science and Practice

Combine brainwave control with negotiation, boost cognitive plasticity, and apply strategies in real scenarios.

Sustainable
Results

Manage emotional triggers, stay focused under pressure, and use creativity to generate solutions.

Harvard Excellence
Neuroscience Edge
Real-World Impact
Go-to-Market Strategy

A Dual-Channel Approach:
B2B2C and D2C

B2B2C Partnerships

  • Partner with wellness centers to create experiential zones
  • Leverage trusted brands to offer professional EEG hardware
  • Expanding into the negotiation training market

D2C Marketing

  • Promote the app's features, like the Daily Practice Module, on social media
  • Leverage trusted brands to offer professional EEG hardware
  • Expanding into the negotiation training market

Negociation with your Brain

  • Collaborate with negotiation training organizations to integrate neuroscience tools
  • Enhance skills like focus, emotional regulation, and creative problem-solving
  • Address a distinct market with high demand for advanced negotiation solutions

Execution Timeline

Phase

Task

Preparation
Month (1-2)

Develop training materials for wellness centers. Finalize free and premium app features.

Partnerships
Month 2-4

Onboard 5-10 pilot wellness centers. Train staff and set up experience zones.

Social Media
Month 3-4

Launch initial content strategy and influencer outreach. Begin targeted ad campaigns.

Scale-Up
Month 5+

Expand partnerships based on pilot feedback. Optimize social campaigns with user data.

Roadmap

2025 Q1–Q2:
MVP and Initial Launch
2025 Q3:
Expanded Features
2025 Q4:
Personal Growth System
2026 Q1:
High-End Device Launch
2026 Q2:
XR Integration
2026 Q3:
Community Features

Develop training materials for wellness centers. Finalize free andpremium app features.

Introduce EEG tracking for D2C users and enhanced meditation with real- time AIGC-generated audio and visuals, 100,000 users).

Add personal data profiles, time-based growth tracking, and advanced AIGC customization for meditation and training (1m users).

Release a premium standalone device with EEG sensors and holographic displays for wellness centers and high-end users (1,000 partners).

Extend app compatibility to Apple Vision Pro and
other XR devices.

Enhance app community functionality and scale to
10 million users globally.

Our KPI

Strong Early Traction and Clear
Path to Growth

$5M
Annual Recurring Revenue
Achieve 2025 targets through app subscriptions and EEG hardware sales
80%
12-Month Retention Rate
Ensure user satisfaction and loyalty with personalized insights and innovation
$80
CAC -70% vs Industry
Achieve 2025 targets through app subscriptions and EEG hardware sales
78%
Gross Margin
Exceed industry benchmarks with efficient costs and premium offerings

Jump over Financial to Team
Rename it by People

Bruce Allyn
Bruce Allyn, a senior fellow at Harvard Law School's Program on Negotiation, combines neuroscience and practical strategies to help individuals achieve transformative cognitive states
He is dedicated to making these breakthroughs accessible by commercializing cognitive training concepts into products that benefit a wider audience

Weʼre Raising $1M

For MVP development and Product launch initial market traction, and
preparing for scalable growth.

A Growing Market

Our product targets the growing wellness and cognitive training market, focusing on meditation centers, app users, and EEG integrations

Strong Revenue Potential

Our multi-channel approach, combining app subscriptions, premium EEG hardware, and wellness partnerships, ensures scalable revenue

Cutting-Edge Technology

With EEG tracking, AI personalization, and neuroscience-backed training, our platform delivers an unmatched experience

Impressive Traction

Early partnerships and positive pilot feedback confirm our market demand and unique value

Scalable Model

A hybrid B2B and D2C approach drives growth through app user acquisition and wellness partnerships

Social Impact

Democratizing cognitive training to empower individuals and communities for better mental health and productivity